A Letter from GLP’s Chief Storyteller
Dear Friends & Partners,
We are excited to announce GLP’s 5th Year Anniversary celebration!
Over the coming months, we will share key GLP milestones and glimpses of what’s ahead! For example, you should notice our rebranding (as GLP Films), and explore our new website. Join us during this exciting time, in which you (our viewers and partners) have played a key role in GLP’s success to date. Thank you and enjoy…
In 2007, along the windy roads of Hana, Maui with my wife, the concept behind Green Living Project (GLP) was envisioned. A seasoned freelance photographer for over 20 years, I was excited to get into deeper and richer stories. And having been inspired by Al Gore’s An Inconvenient Truth the year before, I realized the medium for this storytelling would be through film, in particular short-films since they were easier and faster to absorb and distribute globally.
Officially incorporated in 2008, GLP was built on the principle that positive storytelling is truly what resonates with people, and ultimately what makes a difference. I wanted to educate and inspire audiences with excellent stories, stories that showcased and celebrated the great organizations and the people behind them who are proactively combating major issues related to global sustainability. GLP was born.
In 5 years we have produced over 80 quality short-films in 20 countries across Africa, Latin America, and North America. Over 10 of our films have been selected at Film Festivals from around the globe. And leading television networks have also picked up over 20 of our films. We are proud of these accomplishments.
From our first film on the story of a small, local sustainable paper company in Uganda (Papercraft), to our latest work (coming soon!) with leading global organizations like the International Rescue Committee, we have always been committed to high quality and authentic storytelling.
Filming in Africa during 2012 was a defining moment for our team. While focusing on cutting edge stories in sustainable tourism, wildlife conservation, and community education, the overall film production quality and partners involved took our storytelling to a new level of influence. For example, our film with Okapi Conservation Project in DR Congo was most powerful since it focused on the harrowing story of the rebel attack that killed 6 people and 14 okapis. Wildlife conservation work, especially within the world’s most remote regions, has its fair share of dangers. However, the need to uncover and share these important narratives outweighs any safety concerns. These stories must be told.
Our travel & tourism films have also been extremely rewarding. In 2010 we produced a very popular tourism film on New Mexico, documenting the first statewide ecotourism initiative in the U.S. Then, GLP partnered with Mexico Tourism Board to produce 6 new films showcasing their sustainable tourism initiatives throughout Southeast Mexico. These films were featured at the United Nation’s Climate Change Conference (COP16) in Cancun, Mexico.
Lastly, during the summer of 2013 we shot 3 great new domestic urban food stories in Oakland, CA and Salt Lake City, UT. We are really excited to unveil these new films with People’s Grocery, Revolution Foods and International Rescue Committee (IRC) later this year.
Our marketing campaigns:
I can’t talk about our award-winning films without mentioning our unique grassroots film marketing campaigns.
The marketing of our films (and partners) started back in 2009 when I was traveling solo across the U.S. promoting our 20 new films from Africa. Our first event was held at the REI store in Rancho Cucamonga, CA. Due to the strong response and demand for our film events, we quickly expanded to a 2-person Mobile Tour Team fully outfitted in a biodiesel and solar-powered RV. Our mobile tour was born!
Over the next 3 years, 5 different Mobile Tour Teams put on over 200 film events across 45 states and provinces in the U.S. and Canada. It was a very effective strategy of bringing quality film content directly to local communities at venues such as schools, retail stores, community centers, zoos, and festivals. While the Mobile Tour was on the road, we also expanded our event work by showcasing our films via large ‘Film Premiere Events’ in major cities across the U.S. These large events (up to 500 attendees each!) were popular annual events in Los Angeles, San Francisco, Seattle, Denver, Chicago, New York City, Boston, and more.
Our education program:
Last but not least, probably the most rewarding work GLP has done to date has been through our unique Education Program.
Like most things at GLP, our Education Program was developed at a very grassroots level. Based on our effective film marketing campaigns, teachers and parents nationwide asked us to showcase our quality short-films to their students and children. Essentially, we saw firsthand that our films were a unique and effective multimedia educational resource on important local and global sustainability-related issues. And what better than sharing great stories with the next generation – students!
It is very rare for a production company to fully develop and staff an Education Program. Therefore, GLP’s innovative Education Program has quickly expanded to over 300 schools globally since it features a popular (and free) curriculum. And we are very excited to kick-off our new School Assembly Program that features ‘GLP Ambassadors’ that will be based in major cities across the U.S. and will further develop our local relationships and partnerships with communities, businesses, schools, and families. Stay tuned for more announcements on this exciting new program!
As we celebrate our 5th Year Anniversary, we are very excited about our new rebranding. Our roots in sustainability-related storytelling have built a strong foundation for Green Living Project to evolve into our new brand, GLP Films. It allows us to expand our positioning as sustainability storytellers to a leading film production company that produces excellent films – films with passion and purpose.
We look back on the past 5 years with pride, humbled by the amazing organizations we’ve been able to partner with and the great films we’ve produced to share their stories. Looking ahead, we are very excited about our unique model of authentic storytelling combined with grassroots marketing and education. It gives us tremendous opportunities in producing and showcasing new award-winning content that will educate, inspire, and entertain an expanded global audience. It’s going to be a lot of fun.
But our future success does rely on our relationship with people like you. So please reach out and inquire about how we can collaborate, what stories we should tell, and how we can all leverage high-quality positive storytelling to make a difference. There is a lot to do together, and we look forward to your thoughts and ideas.
So, thank you for your support and interest in GLP. Our entire team appreciates it. We’ve had an amazing ride to date, and we look forward to what’s ahead!