Destination Storytelling at ITB Berlin

ITB Berlin begins March 4th!  We’re excited to attend so many incredible events, sessions, and discussions around sustainable tourism. We invite you to join us for two events that we’ll be hosting on March 5th and 6th, focused on destination storytelling strategies.

Event #1 – Short-Film Showcase: Celebrating Sustainable Tourism
Thursday March 5th
15:30 – 16:00
ITB Berlin 2015 – Hall 4.1.b; Adventure Stage & Events area (Nr. 233)

Screen Shot 2015-02-24 at 3.43.59 PMJoin ITB Berlin and GLP Films for their 2nd Annual Short-Film Showcase. This popular event will showcase award-winning short-films on leading sustainable destinations around the globe. Enjoy new films in partnership with National Geographic, reels highlighting inspiring new travel destinations, and the world premiere of ITB Berlin’s new film “ITB Berlin – Leaders in Responsible Tourism.”

Event Schedule:
15:30   Opening Welcome by GLP Films
15:35   Short-Film Showcase

  • World’s Most Dangerous Road (National Geographic)
  • Bolivia’s Salt Flat (Columbia Sportswear)
  • Rethinking Adventure Tourism (ATWS “Adventure in Motion” 3rd Place Winner)
  • ITB Berlin – Leaders in Responsible Tourism (Premiere)
  • Additional destination reels / trailers

16:00   Thank You to Sponsors

ITB event 1 logos

Event #2 – Destination Storytelling: New Strategies for the Future of Travel

Friday March 6th
15:00 – 16:00
ITB Berlin 2015 – Hall 4.1.b; Adventure Stage & Events area (Nr. 233)

Join GLP Films for a much anticipated industry event to discuss new strategies in destination storytelling.  Hear perspectives of industry leaders including destinations, tour operators, leading media, and NGOs, on how destination storytelling is driving the future of travel. As a highlight of this special event, GLP Films will also announce its new strategic Destination Storytelling Initiative (DSI) and reveal partners selected for 2015.

GLP Films – Rob Holmes, Founder and Chief Storyteller
National Geographic – Charlie Attenborough, International Managing Editor
Sustainable Travel International – Jeremy Sampson, Vice President, Partnerships and Operations
Quito Tourism – María José Garzón, Marketing Director

Event Schedule
15:00   Part I: The Power of Storytelling
15:15    Part II:  Stakeholder Strategies for Destination Storytelling
15:30   Part III: Media Marketing + Distribution
15:45   Destination Storytelling Initiative (DSI) Announcement
15:55   Q + A

ITB event 1 logos



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