Capacity Building
Are you looking for top-tier travel industry speakers dedicated to the future of travel? Let’s talk.
Sharing our experience in strategic storytelling and sustainability is the most exciting thing we do.
Recently voted the Regenerative Storyteller of the Year (2023) by Regenerative Travel, and the #1 Storytelling Agency by Newsweek Magazine, our team thrives on helping destinations succeed as sustainability leaders and pioneers in this exciting new travel era. With a portfolio of over 300 films and global sustainable storytelling experience in over 45 destinations around the world, our team would love to engage your audience with thought-provoking, engaging presentations across important sustainable travel themes.
Topic Themes
Regenerative, Sustainable Tourism
Conservation and Stewardship
Community-Based Tourism
Outdoors and Adventure
Arts and Culture
Food and Wine
Climate Solutions
Local Voices
Capacity Building Services
In our effort to help build capacity, we offer four unique services. Invite GLP Films to your upcoming event as a (1). Keynote Speaker (2). Panelist or moderator (3). For a storytelling film showcase, or (4). For a Sustainability and Storytelling Strategy Workshop. Our presentations focus on sustainability, strategic communications, destination management, and storytelling and are fully customizable to the needs of your audience.
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Are you looking for a dynamic, engaging, and inspiring travel industry speaker/leader dedicated to the future of travel? Book Rob Holmes as your next keynote speaker at your upcoming event.
Rob is a dynamic, inspiring, and engaging speaker who has presented at 70+ events in over 20 countries. As a leading expert in multimedia content, sustainable tourism, and strategic marketing, Rob is committed to creatively communicating sustainability in a powerful way that ignites meaningful impact across the industry.
Rob regularly presents at leading industry events, such as TravMedia/IMM, ITB Berlin, WTM London, and CREST World Tourism Day Forum. In addition to his depth of industry knowledge, Rob’s hands-on storytelling expertise and engaging short film examples bring emotion and depth to any topic.
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The best in-person events bring leaders and champions together to educate and inspire. A lively panel centered around top-of-mind themes like sustainable or regenerative tourism, stewardship, community-based tourism, or strategic communications can be an event highlight.
With our experience working across multiple stakeholder sectors in the tourism industry, GLP team members can bring an informed third-party perspective to a well-rounded panel. Whether as a panelist or an engaged moderator, Rob has recently participated in leading industry events ranging from the TravMedia Summit to the Power of Partnership Stewardship Summit. Beyond our own GLP expertise, we also work closely with many industry partners and can tap into our network to help supplement panelist selections.
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6 Beautiful Videos -> 6 Powerful Stories -> Endless Results
Why not try something new? Have GLP host an engaging and fun short film showcase centered around your event theme.
This unique listening and learning format is designed to spark creative and productive discussions centered around key tourism topics. Attendees love to sit back, relax, and engage in a meaningful conversation guided by the authentic, video examples curated for your event.
The showcase features 5-6 award-winning global film examples as case studies in strategic storytelling. We provide context for each film to bring the case studies to life with a simple: Challenge | Approach | Solution model. Rob hosts a guided discussion for the participants so they can gain insight into the ways that destinations can harness the power of visual storytelling to help reach their goals in sustainable and regenerative tourism, stewardship, outdoors and adventure, conservation, and increasingly, nature-based climate solutions.
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Leveraging 15+ years of thought leadership in tourism, and sustainability to storytelling — our custom workshops (4-hour, 1-day, 2-day, etc) are very popular with destinations needing to educate, unify, and inspire their industry stakeholders on this new travel era.
Destinations must embrace the future of tourism (sustainability, regenerative, stewardship, etc), unify their local stakeholders, and include local communities in their future destination management work. Get everyone together for this inspiring, hands-on, and collaborative event to help reposition your destination. Discussion topics include — sustainability / regenerative / stewardship, storytelling, strategic communications, earned media, targeted marketing (social), trade development strategies, and more.
Learn More
“Storytelling is a powerful tool that can be used to communicate the core vision of a brand and protect a destination's most valuable assets - its culture and heritage, people and livelihoods, and natural environments.”
— Rob Holmes, Founder and Chief Strategist of GLP Films
Authentic. Powerful. Strategic.
Video storytelling has always been at the heart of the work we do. We fully believe in the power of a well-told story to transform hearts and minds, to have a positive impact, and to help educate and inspire. Our stories aren’t like traditional travel videos. And that is a strategic choice. With over 15 years of focus on the sustainable tourism industry, we have developed a proven strategy and crafted video stories to help destinations reach their goals in several areas. Here are a few examples. Take a look!
Stewardship + Community: “The Soul of Sedona”
Facing over-tourism and negative sentiment from local residents, Visit Sedona leveraged storytelling to change its sustainability messaging and inspire its community to see the value of tourism while also educating visitors on how to be better stewards and protect the "Soul of Sedona".
New Markets + Trade Development: “Kohunlich - Guided by Nature”
How do you reach new customers and tap into the future of tourism? You need to tell a new story. The Explorean Discovery Resorts used authentic storytelling featuring local voices to connect to the soft adventure and sustainable tourism traveler. GLP leveraged our industry leading trade distribution network to connect the stories to the marketplace to help increase bookings.
Sustainable Tourism + Travel Dispersal: “Azores Stewardship - Food and Wine”
The Azores has fully committed to an integrated and accredited sustainability development plan to become a leading sustainable destination in Europe. The challenge was to balance tourism. How do you encourage dispersal? Tell fresh stories from lesser visited islands featuring all-season activities. By centering the passionate voices of local business leaders, the beauty and resilient spirit of the Azores shines through.
Dig Deeper - GLP Case Studies
Each capacity-building session draws on global real-life case studies from our portfolio of award-winning campaigns.
Past Events
Testimonials
Are you planning an industry event? We should definitely talk.