15+ Years of Award-Winning Sustainability Storytelling
GLP Films (GLP), is an award-winning, full-service content marketing agency dedicated to sustainable tourism. As trusted partners with over 15 years of industry experience, we work with mission-based brands and destinations to strategically craft impactful storytelling and marketing campaigns that inspire travelers, engage trade, and drive positive change. Our stories are crafted to help our clients reach their goals centered around stewardship, sustainability, conservation, and nature-based climate solutions.
Recently voted the Regenerative Storyteller of the Year (2023) by Regenerative Travel, and the #1 Storytelling Agency by Newsweek Magazine, our team thrives on helping destinations succeed as sustainability leaders and pioneers in this exciting new travel era.
Our Mission
We help brands reach their sustainability goals in protecting nature, communities, culture, and heritage through the lens of storytelling and content marketing. We align our values and our storytelling projects with the Sustainable Development Goals in the pursuit of a more sustainable, inclusive, and equitable world.
Team GLP
Rob Holmes, Founder + Chief Strategist
Rob founded GLP in 2008 with the simple goal of building a unique and successful production and marketing company committed to award-winning authentic storytelling on important global issues. Rob has a diverse background in multi-media production, storytelling, conservation, tourism, and entrepreneurship. Prior to GLP, Rob has worked with leading organizations, including The Nature Conservancy, Appalachian Mountain Club, Woodland Park Zoo, Trails.com, and REI. An award-winning photographer, Rob has worked, studied, and traveled across 80+ countries. When he has time, Rob loves the outdoors, trail running, woodworking, and anything media. Rob received a BA from Hobart College in Wildlife Management and an MBA from the University of Washington in International Business, Marketing, and Environmental Management.
Matt Weatherly, Production Supervisor
Matt is responsible for supervising the technical production aspects of GLP’s work, and also manages the post production process. Matt is a highly dedicated video editor and camera operator. He’s worked in the film and video production field for over 20 years across all sorts of different projects, including feature films, music videos, corporate and non-profit video work, and various others. He also enjoys traveling anywhere and everywhere, and relishes the opportunity to tell stories with GLP. Matt grew up in Tennessee, spent 15 years in Colorado, and now resides in North Carolina with his with his wife, two kids, and French bulldog / snoring machine. Matt enjoys spending time with his family and exploring their new surroundings in North Carolina. Being outdoors hiking and running is his happy place!
Erika Piik, Brand Strategist
Erika brings to the table a long history of problem solving, strategy and direction in marketing projects. She has directed projects ranging from independent client campaigns to corporate identity and communications programs. Motivated by the challenge of marketing strategy and problem solving, she has served as Director of Marketing for multiple brands, developing targeted content marketing strategies which result in loyal customers. Wearing multiple hats, she worked with brand teams to oversee showroom & trade show booth design, launch events, and social media channels, and worked directly with retail partners to create sales driven marketing programs. When not trying to solve marketing problems creatively, Erika can be found outside with a pair of binoculars seeking the next bird for her life list.
Nicole Melancon, Content Editor
Nicole is a freelance travel writer, content creator, and digital strategist with a passion for sustainable travel and storytelling that began after a life-changing trip to Nepal in 2010. The plight of the people she met compelled her to join a growing movement of dedicated journalists, content creators, and humanitarians striving to raise awareness, funds, and impact change fueled by the collective power of our online presence and voice. For the past 14 years, Nicole has worked with a variety of nonprofits and social impact organizations sharing their stories on her blog which focuses on sustainable, adventure travel and social good. She recently dove into freelance journalism and has been published in National Geographic, BBC, Toronto Star, and more.
Marissa Volkman, Project Manager
Marissa is a dedicated tourism professional with a passion for sustainable development in emerging destinations. Her background ranges from destination development and marketing to on-the-ground technical assistance and travel writing. Having lived and worked across three continents, including experiences supporting a USAID tourism project in Tunisia, a community-based non-profit in Germany, and a National Park Service project in the United States, Marissa has gained a nuanced understanding of the industry that fuels her advocacy for responsible tourism practices. Outside of her professional endeavors, she finds joy in learning languages and exploring the world as a conscious and sustainable traveler.
Jake Belvin, Videographer + Photographer
Jake is an experienced storyteller, director of photography, and photographer working in nonprofit, corporate, commercial, advertising, and tourism spaces. He's been a photography and video production business owner since 2012 and worked as the Head of Video Production at The Lion Project in Denver from 2020-2023. Jake works directly with Matt Weatherly on GLP’s film production team, serving as videographer and photographer for GLP’s global video work.
Mel Barbour, Photographer + Marketing Associate
Mel is an adventurous spirit with a passion for photography, travel, and anything outdoors. With experience in social media marketing, content creation, and brand storytelling, Mel brings a keen eye and a creative mindset to their work. They are excited to bring their enthusiasm for sustainable travel to a company that shares their values. In their role at GLP, Mel is committed to ensuring that all projects run smoothly and efficiently by providing administrative and marketing support to the team. Mel is also a skilled photographer and content creator based in Oregon, and when not at work, they enjoy spending time outdoors rock climbing, traveling with their partner and two dogs, exploring new places, riding their vintage Honda motorcycle, and finding inspiration for their next great shot.