Sustainability & Storytelling Workshops
Leveraging 15+ years of thought leadership in tourism, sustainability, and storytelling, GLP’s hands-on, customizable workshops are popular with destinations and tourism businesses seeking to educate and unify their stakeholders around key travel trends, from sustainability to regenerative tourism and destination stewardship.
Why Book a Workshop?
The data is in: travel industry challenges, from climate change to overtourism and environmental degradation, are influencing traveler behavior. According to Booking.com’s 2022 Sustainability Travel Report:
81% of global travelers now believe sustainable travel to be essential
71% promise to “travel more sustainably” over the next year
Our industry’s success depends on connecting to this consumer & industry momentum…and GLP’s workshops help you do just that.
Our workshops are tailored to fit your content needs, schedule, and audience and can be modified into half-day (2-4 hours), full-day, or two-day formats. Each is backed by global case studies and brought to life through engaging video examples. Following each session, participants are brought together to work collaboratively to apply what they've learned to their unique destination or business challenges and goals.
Benefits & Outcomes:
With expert knowledge and years of thought leadership in content marketing, tourism, and sustainability, our workshops help attendees maximize their potential within the tourism industry. Benefits include:
Learn the power of storytelling in destination management and sustainability planning.
Be inspired by award-winning video storytelling and exclusive global case studies.
Educate, unify & engage your industry stakeholders by bringing them around a table for meaningful, guided discussions.
Discover how to engage local communities to have a voice in the tourism industry.
Drive your business forward by connecting industry trends and strategic storytelling to support your messaging and business development.
Build strategic industry partnerships and strengthen your supply chain network.
Sample Workshops:
-
Communication, collaboration and connections have been critical for businesses as they work towards recovery through the global pandemic crisis. Content marketing provides a proven approach to connect and engage your best audience to bring meaningful growth to your tourism business. And the key to successful content marketing is compelling content.
Showcasing inspiring, real-life examples from GLP’s award-winning films, this workshop provides best practices and insider tips to building out your content marketing strategy by putting authentic storytelling and sustainability at the heart of your content marketing program.
-
Many DMOs are turning from destination marketing to destination management in an effort to strike a balance that supports sustainable growth, brings economic resilience to local communities, and preserves local culture and heritage, all the while mitigating common challenges like overtourism and environmental degradation.
This workshop highlights communities and destinations adapting, innovating, and overcoming these challenging times. By putting sustainability at the core of their business model, these destinations and communities are positioning themselves for success as traveler preferences change.
Learn the important role that strategic communications play in achieving targeted business goals, and discover how the power of collaboration can amplify your marketing message and distribution by looking to local tourism supply chain businesses as strategic partners and not industry competitors.
-
This workshop leverages GLP’s global filming and content experience to educate communities on key travel and industry trends in sustainability, regenerative tourism, destination stewardship, and more. It includes award-winning videos, global case studies, and education and training in strategic storytelling and communications, content marketing, destination management, and more.
Film Showcase- In this film showcase, the audience experiences the powerful stories of the people and places in the global tourism industry who are working towards a stronger future for our industry and our planet. The showcase includes award-winning videos supporting important industry trends, from destination management to sustainable and regenerative tourism.
Each Includes:
-
GLP is continuously collecting cutting-edge data on travel and industry trends. All of our workshops rely upon updated industry research to inform our content. From collecting important stats to analyzing global case studies and attending key industry events, we seek to educate ourselves on the most up-to-date trends in order to keep our workshops timely and fresh.
-
Our workshops leverage real-world, global case study examples from GLP’s exclusive portfolio. From Mexico to Armenia, our case studies provide real-life examples of important industry topics, from sustainability to destination management. Check out some of our case studies here.
-
GLP has created an extensive portfolio of award-winning videos. Our workshops leverage our 15+ years of experience in global filming (in 45 + destinations) and content experience, offering visually-compelling and engaging experiences for attendees.
Past Workshops
-
![Willamette Valley logo]()
Willamette Valley Visitor's Association
Willamette Valley, OR, 2023
“Tourism’s Future: Strategic Storytelling & Beyond”
-
![]()
Association of Croatian Travel Agencies
Split Croatia, 2022
"Future of Travel: Content Marketing to Strategic Storytelling”
-
![]()
Friends of Fundy
Bay of Fundy, New Brunswick, Canada, 2022
“Regenerative Tourism and Strategic Storytelling”
-
![]()
APM Group International
Dilijan, Armenia, 2019
“Strategic Branding & Marketing for Sutainability”
-
![]()
PATA Human Capacity Building Program
Nur-Sultan, Kazakhstan, 2019
“Explore the Art of Strategic Storytelling”
-
![]()
Sustainable Travel Finland
Finland, 2022
“Strategic Storytelling for a Sustainable Future”
Testimonials
-
![Willamette Valley Visitor's Association]()
Willamette Valley Visitor's Association
“Rob provided a great overview of Rengerative tourism/travel. He had a well-built slide deck with definitions along with examples of organizations with regenerative business models. Rob showed how the businesses were succeeding using a regenerative model. There was a bunch of great information on how businesses can produce regenerative models and how to tell their own stories surrounding their regenerative work/practices.
The sessions provided valuable education… to our attendees. It gave those who attended some direction on ways they can adopt a regenerative framework and showed them how valuable storytelling is.”
-Dawnielle Tehama, Executive Director
-
![Bay of Fundy logo with mountains and river through the middle]()
Bay of Fundy Adventures, New Brunswick
“Working with GLP was a pleasure, and we learned so much from Rob and his team. He has so many great examples of destinations around the world that are doing amazing things...We learned the importance [of looking] beyond our neighbors and to learn from great examples of regenerative tourism practices that exist around the world.”
Mike Carpenter, Owner and Lead Guide
-
![]()
Tourism Industry Association of the Yukon, Canada
“We booked a GLP workshop to educate the Yukon's tourism industry on the importance and value of sustainable tourism practices. The workshop was educational and engaging–I especially enjoyed the personal stories from around the world, combined with the visuals, [which] not only showcased the importance of storytelling, but how to do it in a meaningful and impactful way.
[With the knowledge gained from GLP’s workshop], Yukon Tourism Development Strategy was created in 2018 and was designed with sustainability at its core.”
-
![]()
Association of Croatian Travel Agencies
“[Rob] was a very informative and engaging speaker. The participants remained involved and tuned in from start to finish…Rob provided best practices (video examples from GLP Films’ global campaigns) and insider tips to building a content marketing strategy by putting authentic storytelling and sustainability at the heart of a destination’s/company’s marketing program.
Rob contributed substantially to achieving our project objectives and has left an important mark on how DMO’s, DMC’s, travel agencies and other tourism stakeholders in Croatia should respond to new consumer demand…and on how they should work in the future, thus contributing to more sound sustainable destination management policies.”
Neda Lušić, Expert Assistant-Marketing Department
