Exploring Sustainability in Mato Grosso do Sul, Brazil: Adventure, Conservation, & Culture
Situated on the southwestern border of Brazil, the state of Mato Grosso do Sul is known for its unique ecotourism offerings. From its pristine water systems to its rich cultural heritage of the “Pantanal cowboys,” Mato Grosso do Sul has so much to offer travelers. On top of it all, the state is highly dedicated to implementing sustainability initiatives in all aspects of the tourism industry to preserve its fragile ecosystem and incredible biodiversity for future generations.
Campaign Highlights
SUSTAINABILITY
Our team highlighted the region’s rigorous sustainability initiatives.
GLOBAL RECOGNITION
Our award-winning films brought global attention to the region.
CONSERVATION
Our films showcased the cultural and environmental conservation of the region’s unique offerings.
Details
Partner: The Tourism Authority of Mato Grosso do Sul (FUNDTUR)
Location: Bonito and Pantanal, Mato Grosso do Sul, Brazil
Key Themes: Adventure | Nature | Conservation | Culture | Sustainability | Slow Travel
CHALLENGE:
To draw more travelers from North America and Europe, The Tourism Authority of Mato Grosso do Sul (FUNDTUR) aimed to spotlight its distinctive attractions in Bonito and the Pantanal. The tourism foundation also sought to position the state as a premier sustainability destination, highlighting the exceptional sustainability measures adopted by tourism operators and attractions to preserve the region’s pristine natural environment. The Green Initiative is in the process of certifying Bonito as the first carbon-neutral ecotourism destination in the world.
SOLUTION:
The Tourism Authority of Mato Grosso do Sul (FUNDTUR) partnered with GLP to help promote and securely position Mato Grosso do Sul as a premiere sustainable and adventure tourism destination globally. GLP spent 10 days filming in Bonito and the Pantanal, interviewing local guides, tour operators, and entrepreneurs to tell the powerful story of the region and showcase its unique adventure and cultural offerings.
Key Goals
HIGHLIGHT THE MATO GROSSO DO SUL REGION’S INCREDIBLE SUSTAINABILITY ACHIEVEMENTS.
SHOWCASE CULTURAL AND ECOLOGICAL OFFERINGS TO THE ADVENTURE TOURISM MARKET.
RAISE GLOBAL AWARENESS TO THIS UNIQUE REGION OF BRAZIL.
Video Storytelling
Discover Bonito, Brazil: An Exemplary Ecotourism Paradise
This inspiring film gives an insider perspective on Bonito, an exemplary ecotourism paradise in the southern state of Brazil’s Mato Grosso do Sul that will soon be certified as the first carbon-neutral ecotourism destination in the world. GLP Films partnered with The Tourism Authority of Mato Grosso do Sul (FUNDTUR) to showcase Bonito’s cultural and ecological offerings, alongside the destination’s successful ecotourism and sustainable travel initiatives that protect one of the last wild refuges on earth. Watch to see Bonito through the eyes of local sustainable tourism leaders, who share how the confluence of tourism and climate action in Bonito can be an example for other destinations in Brazil, and around the world.
Discover the Pantanal: A Journey Through Brazil's Biodiversity and Culture
The Pantanal is known as the world’s largest tropical wetland habitat, distinguished by its culture, nature, and cuisine. It is sculpted by the ebb and flow of the rainy and dry seasons, and the people who inhabit this unique ecosystem are shaped by these seasonal changes as well. The Pantaneiro cowboys are the torchbearers of tradition, protecting their way of life and also striving to find a balance between sustainability and the economic activity that supports farms and local communities. For travelers seeking a slow, immersive experience, the locally-owned homestays offer a unique opportunity to encounter the culture and heritage of the authentic Pantaneiro life. This award-winning film won Silver for the 2024 Travel Weekly’s Megellan Awards.
