Creating Character-Driven Content with Meaning
Case Study: National Geographic
In brief
National Geographic was looking for authentic, story-driven content from diverse locations around the globe. Specifically, National Geographic wanted to focus on films that highlighted human interest, travel, and newsworthy stories. GLP Films produced a collection of short-films for National Geographic from 2014 through 2016 from diverse locations around the globe, including: India, Senegal, Bolivia and Peru.
Our solution
GLP Films crafted unique story concepts and video content in partnership with the National Geographic editorial team. The content was documentary style and story-driven, crafted to fit the National Geographic brand and editorial guidelines. The final short-films were featured across National Geographic’s digital channels:
results
GLP Films continues to partner with National Geographic on story-driven content projects and content marketing campaigns. Here's a glimpse at Nat Geo's ROI for the last set of films:
“National Geographic chose to hire GLP Films based on their reputation of high quality work and the geographic diversity of their portfolio and reach. They do a great job telling unique stories through video, which aligns perfectly with National Geographic’s legacy of visual storytelling. Therefore, we are excited about our strategic partnership with GLP so we can take our viewers and members to new destinations with a unique eye on other parts of the world.”