GLP Films Partners with Mato Grosso do Sul, Brazil to Reposition it as a Leading Sustainable Tourism Destination
Comprehensive new storytelling will showcase important travel themes and experiences – sustainability, nature, conservation, community, and culture.
GLP Films (GLP), an award-winning content marketing agency helping destinations and brands become sustainability leaders, is proud to officially release two new films on Bonito and the Pantanal in partnership and collaboration with the Tourism Authority of Mato Grosso do Sul in Brazil.
GLP was selected for this noteworthy campaign to help reposition Bonito and the Pantanal as leading sustainable tourism destinations. Since sustainability is a complex and challenging topic, Mato Grosso do Sul chose to leverage GLP’s award-winning storytelling, strategic communication, and global expertise on major tourism trends, including sustainability, conservation, and stewardship, to help reposition both destinations.
The two new films: “Bonito: A Sustainable Paradise” and “Into the Pantanal: Preserving Culture”, tell the powerful and unique stories of both regions while highlighting the incredible nature, biodiversity, culture and outdoor adventure experiences of the state of Mato Grosso do Sul in Brazil.
Bonito is a well-known leader in ecotourism and nature-based travel due to its long-standing history of protecting and preserving its natural landscapes, flora, fauna, rivers, estuaries, lakes, and waterfalls. It has become a popular tourism destination for travelers wanting to immerse themselves in nature and minimize environmental impact. The Pantanal is known as the world’s largest tropical wetland habitat, distinguished by its rich biodiversity, dramatic landscape, and unique culture of local communities. The Pantaneiro cowboys are the torchbearers of tradition, protecting their way of life while striving to find a balance between sustainability and the economic activity that supports local farms and communities. They provide travelers with a slow and immersive experience focused on sharing their unique culture and heritage to preserve it for generations to come.
“We have enjoyed helping reposition Bonito and the Pantanal as leading sustainable tourism destinations,” said Rob Holmes, Founder & Chief Strategist of GLP. “Due to climate change, overtourism to greenwashing, all destinations must truly embrace sustainability. So we love showing the power, importance, and impact of our award-winning sustainability storytelling, strategic communications, and marketing to help our destination partners.”
"GLP illustrated very well all the beauty and treasures of Mato Grosso do Sul," said Bruno Wendling, Director & President of the Tourism Authority of Mato Grosso do Sul. "They helped us tell incredible (and real) stories about our culture, our nature, and our people. It has been great to work with their entire team on this important campaign."
For more information on the two new films, see this page.
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About GLP Films
GLP Films (GLP) is an award-winning, full-service content marketing agency dedicated to sustainability, helping top-tier global brands reposition and become market leaders. As trusted partners with over 16 years of experience, GLP works with mission-based brands and destinations to strategically craft impactful storytelling and strategic marketing campaigns that inspire travelers, engage trade, and drive positive change. For more information, please visit www.glpfilms.com.
About the Tourism Authority of Mato Grosso do Sul
The Tourism Authority of Mato Grosso do Sul is responsible for promoting the exceptional ecotourism experiences available in this unique destination to travelers worldwide. In Mato Grosso do Sul, Brazil, visitors can explore the region's diverse wildlife, float in crystal-clear waters, and experience rural life surrounded by the sounds of nature. The “This is Mato Grosso do Sul” brand aims to establish this Brazilian state as a top-notch destination of choice in both national and international markets. For more information, please visit VisitMS.