Name *

First Name

Last Name

1. Is sustainability at the core of your rebuilding and recovery strategy? *

Yes

No

2. Is sustainable development new to you? (Y/N) *

Yes

No

3. Do you have sustainable initiatives/goals currently in place at your hotel? (select all that apply) *

Renewable energy

Reducing water usage

Reducing/eliminating single use plastics

Land/wildlife conservation

Community health and wellness

Other

4. What are the greatest areas of interest or concern to ensure a COVID-19 recovery that builds back sustainably? (select all that apply) *

Combating climate change

Protecting wildlife and natural environments

Empowerment and support for local communities

Preserving culture and heritage

Valuing diversity, accessibility, and inclusion

Off-season or dispersal travel

Other

5. Are you satisfied with your branding and positioning within the travel industry? (Y/N) *

Yes

No

6. Do you want or need to reposition your brand in response to the new travel era? (Y/N) *

Yes

No

7. Do you currently have a storytelling and content marketing strategy to help your COVID-19 recovery? (Y/N) *

Yes

No

8. What are your communications needs or goals for a successful COVID-19 recovery? (select all that apply) *

Branding & repositioning

Market research

Promoting traveler safety

Identifying the best stories to market your hotel

Promoting new experiences

Reaching new markets (local, regional, etc.)

Creating new content (video, photo, articles)

Other

9. Do you have an existing consumer marketing and distribution strategy to help with tourism recovery? (Y/N) *

Yes

No

10. Which strategies do you need help with to reach your marketing and distribution goals? (select all that apply) *

Reach your target markets

Identify new markets

Market for sustainable tourism (quality over quantity)

Obtain earned media and press coverage (trade, media, journalists)

Manage paid media planning and advertising

Increase reach on social media and influencer channels

Help managing your in-house digital marketing or content calendar

Participating in virtual events

Other

11. How can we help you create new content to reach your marketing goals for 2021/2022? (select all that apply) *

We need new video content (social videos, digital/web videos, for virtual events, etc.)

We need to repurpose and freshen up existing video content

We need visual content (photographs, images) for online and social media channels

We need written content (articles, blog posts, social captions)

Other

12. What are your goals with regard to trade development? (select all that apply) *

Build relationships with travel advisors

Build relationships with outbound tour operators

Obtain press coverage in trade publications

Obtain exposure at trade events

Educate trade audiences on my destination

Collaborate with the in-country stakeholders (operators, hotels, restaurants, nonprofits, etc)