GLP Films (GLP) Partners with The Tourism Committee of the Republic of Armenia on a Content Strategy and Video Storytelling Campaign to Support a Rebranding of the Destination
For Immediate Release — Contact: Grace Klopp, grace@glpfilms.com
GLP Films will work with the Tourism Committee of the Ministry of Economy of the Republic of Armenia to reposition the country as a distinctive, resilient, and authentic destination positioned for the future of travel on a global stage
Photo by Daria Kurennaya
Kennebunkport, Maine (November 17, 2022)-- GLP Films, a full-service content marketing agency specializing in sustainable tourism, is excited to be working in partnership with the Tourism Committee of the Ministry of Economy of the Republic of Armenia on a comprehensive content development, video storytelling and strategic communications campaign to promote the destination rebrand: Armenia- The Hidden Track. GLP will draw on their global experience in destination marketing and strategic communications to support the Tourism Committee’s rebranding efforts for Armenia.
Armenia's ancient and rich cultural heritage and pristine natural landscapes, combined with its traditional hospitality and culinary scene, sets it apart from other destinations. GLP is working to create extensive video and written content to highlight Armenia’s unique outdoor adventure, culture, and gastronomy experiences to showcase the country as a hidden gem for responsible travelers. All of the GLP content will align with the attributes and values of the new branding campaign Armenia has undertaken in order to position it as an outstanding global destination positioned for the future of travel.
“Armenia has so much to offer, from the incredible outdoor adventures to the welcoming, hospitable spirit, the country has an amazingly positive atmosphere. The GLP Team is excited to have the opportunity to share their story.” — Rob Holmes, GLP Founder and Chief Strategist
GLP’s video and content campaign will seek to attract new adventure, cultural, and foodie travelers to the destination, as well as highlight outdoor recreation and adventure travel experiences in multiple regions to spread tourism more equitably. The campaign will also introduce viewers to experiences that can be enjoyed year-round, or are untapped in the “off-season,” in order to extend the tourism timeline for an activity or region.
To learn more about how your destination can partner with GLP on a future project, send us a message at info@glpfilms.com.
About GLP
GLP Films (GLP) is an award-winning, full-service content marketing agency that empowers brands to accelerate growth, positive impact, and sustainability through strategic storytelling. Since 2008, GLP has been telling local stories globally through beautifully crafted video, engaging content and communications campaigns, and a people-first approach.
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