GLP Films (GLP) Partners with Azores DMO on New Campaign to Reposition the Islands as a Premiere Destination for Sustainable Tourism in Europe
For Immediate Release — Contact: Grace Klopp, grace@glpfilms.com
The Azores DMO will work closely with GLP's award-winning video storytelling team to highlight the unique offerings of Pico and São Jorge Islands, while elevating community-based tourism and sustainability practices.
Photo by Ferdinand Stöhr
Kennebunkport, Maine (November 14, 2022)-- GLP Films, a full-service content marketing agency specializing in sustainable tourism, has announced a partnership with the Azores DMO to produce a series of films to position the Azores as a leading destination in sustainable and regenerative tourism. Filming will take place on Pico and São Jorge Islands and will highlight not only the incredible beauty of the landscape–from mountains and volcanoes to the pristine seaside–but will also showcase the local stories and cultural traditions that align with sustainable practices on the archipelago.
The Azores has been leading the charge in Portugal to fully embrace sustainability practices in all economic sectors of the region, including tourism. The Azores Government has implemented a Sustainability Charter to support the goals of the UNSDGs/2030 and to address issues critical to life on an island archipelago. Using community-led tools, leaders, education and hands-on workshops, the Azores makes the case for businesses and organizations to embrace sustainable practices. Working under the Government of the Azores and the Regional Secretariat of Tourism, the Azores DMO’s primary function is to coordinate sustainability initiatives that will act as a stimulus for the development of sustainable tourism with public and private sector partners.
“The GLP team is excited to celebrate an authentic sustainable tourism destination,” says Rob Holmes, GLP Founder and Chief Strategist. “The people in the Azores have been implementing sustainability into their lifestyles and businesses for centuries. So it’s an honor to help finally tell their story.”
Photo by Anne Zwickermann
GLP’s video campaign will seek to draw responsible travelers to the Azores by highlighting the archipelago’s gastro and adventure tourism offerings, as well as by connecting viewers to the island’s cultural practices and resilient spirit and demonstrating travelers’ role to make a positive contribution to the sustainability practices of the local community.
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About GLP
GLP Films (GLP) is an award-winning, full-service content marketing agency that empowers brands to accelerate growth, positive impact, and sustainability through strategic storytelling. Since 2008 GLP has been telling local stories globally through beautifully crafted video, engaging content and communications campaigns, and a people-first approach.
Want to inspire, create change, and embrace sustainability through storytelling? Send us a note at team@glpfilms.com and check out our work at glpfilms.com.
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