Sustainable tourism is all about survival for generations to come so it is not surprising that tourism organizations who understand this have survived the pandemic. Stories of resilience can be part of an organization’s sustainable marketing content. It makes them part of who they are.

Local travel is awesome. It is the future of travel and you must do it. Read about my latest epic road trip with my kids. This hilarious adventure was chock full of spontaneity, the outdoors, ice cream, s’mores and endless fun. I have never seen them (and myself) happier.