How to create quality content geared towards the over two billion millennials on the planet.

Four steps to help ensure your evergreen content stays vibrant to a variety of travelers at all times of the year.

With less than a decade left for achieving the Sustainable Development Goals (SDGs) in 2030, there has been a significant shift in focus to make tourism a force for good. In order for this type of transformation to take place, destinations, DMOs, and tourism boards must take strategic steps toward sustainable development.

For those looking less for the all-inclusive vacation and, instead, are seeking authentic, fulfilling travel that won’t drain their bank accounts, the solution: educational vacations.

It’s important to acknowledge the current plastic crisis and evaluate ways to be more mindful of our individual footprint. To accomplish this, we need to look at ways to reduce our single-use plastic consumption at home or on the go, and understand other ways to be a part of a positive change.

Every industry needs evergreen content, including the tourism industry. Thankfully, creating, repurposing, recycling, and updating it is a completely sustainable practice.

Destination marketing does not have to start with what we think is considered nature, it can start with the first step we take into the outdoors.

As sustainability is once more on the radar for the tourism industry, the food conversation around the boardroom tables must move from jam to justice.

This is the last piece in an in-depth and reflective series on Community-Based Tourism written by Elisa Spampinato.

Let’s look at some categories we believe every destination should be attentive to as they make the shift from overtourism into sustainable tourism.

The tourism industry has typically measured success through economic indicators. But as we're starting to recognize the negative impacts of overtourism, it’s clear that economic data is only a small piece of the tourism story and falls short of painting a full picture of a destination’s wellbeing.

It is important to ensure gender equality when creating sustainable tourism content. Here are 10 tips to help empower women in your travel content.

Mass tourism marketing has often times led to overtourism, as destinations learn the hard way that endless upward growth is simply not sustainable. It’s time for us to rethink traditional marketing metrics by reframing what success means, and going all in on the shift from destination marketing to destination management.

Technology’s role in sustainability has come a long way. Hotels have recognized the tech potential in their sustainability reporting, cost savings, traveler communications, and marketing campaigns. And we have a feeling tech is only just getting started for sustainable hospitality.

As more and more destinations find themselves pivoting from marketing to management amid an influx of travelers beyond sustainable limits, you may be asking yourself, how do we use our destination’s Instagram to help direct the travelers we already receive, rather than market to more of them? Here are our top Instagram tips for destination management.

The goal of community engagement should be to connect travelers with local communities to enrich the travel experience and concurrently benefit the community. For a sustainable hotel, this means making efforts to enhance the company's sustainability while aligning with community values.

The United Nations Sustainable Development Goals are a set of 17 categories that aim to make a more prosperous, sustainable, and equitable world. Tourism is uniquely equipped to align with the United Nations SDGs due to its vast impact and dependencies across a variety of industries.

To begin understanding what Community-Based Tourism really is, we suggest adopting a new gaze that moves away from thinking of tourism simply as a product. CBT is more a way of experiencing tourism, rather than a specific service or a series of activities. CBT focuses strongly on the relationships between the hosts and the guests, and this interaction becomes what structures the whole experience.

As boutique hotels and the travel industry are coming to realize, sustainable tourism is now expected by travelers and is not going away. Regenerative travel however, goes beyond sustainability in not just focusing on eliminating harm, but rather creating a positive impact. Boutique hotels can leverage sustainability and regenerative principles to both improve business and protect the environment.

One of the ways to design your content calendar is to look at topics that are going to be front and center in your industry, and that relate to your business’s values, mission, services, or products.