Community tourism is a sustainable tourism model in which local communities develop, own, and manage tourism experiences, allowing them to benefit from tourism directly. Community tourism usually centers rural and indigenous communities in lesser-known, lesser-visited areas that are often left off the traditional tourist map. 

in this article, we share a success story of community tourism from the Community Homestay Network of Nepal.

Tourism marketing campaigns often have big goals—increase tourism, be more sustainable, and create better experiences. But how can marketing efforts help meet those demands? Here’s a glimpse into our strategic storytelling process that supports and promotes sustainable outdoor tourism.

As travelers, we too can have an impact and help women around the world thrive. We can use our travel choices and purchasing power to help enhance gender equality around the world and provide more women with sustainable employment through the travel industry. Travelers can support women’s jobs in the global hospitality industry by choosing women-led travel outfitters, employing female guides, supporting women-owned businesses and local non-profits in the places they visit.

Check out these tips on how you as a traveler can use your purchasing power to make a difference in women’s lives.

(and how the travel industry can promote them)

Discover the benefits of traveling during a destination’s off-season.

Written by GLP’s Holly Prievo, this article zeros in on how a strategic video campaign can leverage local participation in order to shift a destination away from “destination marketing” and toward “destination management.” This shift can help destinations all over the globe avoid overtourism, increase responsible stewardship, and ensure long-term sustainability.

Turn your ESG metrics into compelling stories that drive people to experience your tourism offerings.

Sustainable tourism is growing in Europe and Norway, Switzerland, and Croatia are leading the way.

Sustainability in travel and tourism became a trend shaping the whole industry. Whereas in general it’s a very positive approach, you have to have holistic awareness and curiosity to perform it well and avoid mistakes made despite good intentions.

Companies & Tourism Boards can encourage guests to embrace LNT principles, thus preserving and even enhancing the natural beauty of their locale.

Around this time of year, businesses across all sectors, including the travel industry, should start thinking about their content for the following year. What goals are you trying to achieve? What strategies can you employ to reach those goals? How can your content marketing bolster those efforts?

For sustainability-minded travelers, whose numbers are growing by the day, accommodations can be a frustrating  part of their planning process. Greenwashing certainly is an issue. But so is the complete opposite — not enough information for hotels that are actually doing spectacular things for the environment and the communities they serve.

Gen Z travelers are unique. Here are some Gen Z travel trends to keep in mind when creating your travel content.

Successful content marketing is requires you to communicate your organization’s values, offerings, and capabilities. Tactically solidifying your message allows you to build your brand.

What are the pillars of sustainability when it comes to tourism? Learn more about how to go beyond “people, planet, profit” to truly make tourism regenerative and leave your destination better for the next generation.