News
There and Back Again: how in-destination transportation pulls them in and brings them back
In-destination transportation is encouraging people to leave their cars parked and take a walk or a bike to see these wild-places. Supporting/promoting micro and mass-transit solutions augments sustainability branding and helps visitors make travel decisions.
6 Content Marketing Strategies to Reach the Millennial Travel Market
How to create quality content geared towards the over two billion millennials on the planet.
4 Steps to Producing the Exceptional Evergreen Content You Need
Four steps to help ensure your evergreen content stays vibrant to a variety of travelers at all times of the year.
Strengthening Communities, Preserving Environment: The Nexus Between Community-Based Tourism & Conservation
With less than a decade left for achieving the Sustainable Development Goals (SDGs) in 2030, there has been a significant shift in focus to make tourism a force for good. In order for this type of transformation to take place, destinations, DMOs, and tourism boards must take strategic steps toward sustainable development.
Crafting Educational Vacations that Benefit the Traveler and Host Community
For those looking less for the all-inclusive vacation and, instead, are seeking authentic, fulfilling travel that won’t drain their bank accounts, the solution: educational vacations.
3 Ways to Cut Down on Plastic Consumption in 2022
It’s important to acknowledge the current plastic crisis and evaluate ways to be more mindful of our individual footprint. To accomplish this, we need to look at ways to reduce our single-use plastic consumption at home or on the go, and understand other ways to be a part of a positive change.
3 Reasons Evergreen is a Good Look for Your Tourism Marketing Content
Every industry needs evergreen content, including the tourism industry. Thankfully, creating, repurposing, recycling, and updating it is a completely sustainable practice.
Nature is Everywhere: Why You Don’t Need a National Park to Promote the Outdoors
Destination marketing does not have to start with what we think is considered nature, it can start with the first step we take into the outdoors.
Sustainable tourism is not just about making jam
As sustainability is once more on the radar for the tourism industry, the food conversation around the boardroom tables must move from jam to justice.
Welcoming Multiple Narratives in Travel Marketing
This is the last piece in an in-depth and reflective series on Community-Based Tourism written by Elisa Spampinato.
Key Categories to Consider for a Beginner Sustainable Destination Management Plan
Let’s look at some categories we believe every destination should be attentive to as they make the shift from overtourism into sustainable tourism.
The new measures of success: how tourism destinations can begin moving towards sustainability
The tourism industry has typically measured success through economic indicators. But as we're starting to recognize the negative impacts of overtourism, it’s clear that economic data is only a small piece of the tourism story and falls short of painting a full picture of a destination’s wellbeing.
How to champion gender equality in tourism marketing
It is important to ensure gender equality when creating sustainable tourism content. Here are 10 tips to help empower women in your travel content.
How to market for sustainable tourism
Mass tourism marketing has often times led to overtourism, as destinations learn the hard way that endless upward growth is simply not sustainable. It’s time for us to rethink traditional marketing metrics by reframing what success means, and going all in on the shift from destination marketing to destination management.
The role of technology in sustainable hotels
Technology’s role in sustainability has come a long way. Hotels have recognized the tech potential in their sustainability reporting, cost savings, traveler communications, and marketing campaigns. And we have a feeling tech is only just getting started for sustainable hospitality.
5 Instagram Tips for Destination Management
As more and more destinations find themselves pivoting from marketing to management amid an influx of travelers beyond sustainable limits, you may be asking yourself, how do we use our destination’s Instagram to help direct the travelers we already receive, rather than market to more of them? Here are our top Instagram tips for destination management.
How hotels can achieve sustainability through community engagement
The goal of community engagement should be to connect travelers with local communities to enrich the travel experience and concurrently benefit the community. For a sustainable hotel, this means making efforts to enhance the company's sustainability while aligning with community values.
How can destinations align with Sustainable Development Goals?
The United Nations Sustainable Development Goals are a set of 17 categories that aim to make a more prosperous, sustainable, and equitable world. Tourism is uniquely equipped to align with the United Nations SDGs due to its vast impact and dependencies across a variety of industries.
Fundamental pillars of community-based tourism
To begin understanding what Community-Based Tourism really is, we suggest adopting a new gaze that moves away from thinking of tourism simply as a product. CBT is more a way of experiencing tourism, rather than a specific service or a series of activities. CBT focuses strongly on the relationships between the hosts and the guests, and this interaction becomes what structures the whole experience.
How to leverage sustainability as an opportunity for boutique hotels
As boutique hotels and the travel industry are coming to realize, sustainable tourism is now expected by travelers and is not going away. Regenerative travel however, goes beyond sustainability in not just focusing on eliminating harm, but rather creating a positive impact. Boutique hotels can leverage sustainability and regenerative principles to both improve business and protect the environment.