News
Pillars of Sustainable Tourism
What are the pillars of sustainability when it comes to tourism? Learn more about how to go beyond “people, planet, profit” to truly make tourism regenerative and leave your destination better for the next generation.
Sustainable tourism is not just about making jam
As sustainability is once more on the radar for the tourism industry, the food conversation around the boardroom tables must move from jam to justice.
How to champion gender equality in tourism marketing
It is important to ensure gender equality when creating sustainable tourism content. Here are 10 tips to help empower women in your travel content.
Responsible photography - creating visuals with values
We believe in creating visuals with values which means reversing and rethinking the language around the world of photography and video. Read more in our article on responsible photography.
Highlighting the sustainable side of outdoor activities in travel content
By creating strong content about the sustainable side of outdoor activities in tourism, you are saluting the stewards of our lands, lakes, seas and rivers. Many outdoor adventure guides take this responsibility of stewardship very seriously and this commitment and love transposes wonderfully into film and other content.
Funding education through sustainable tourism, not voluntourism
The idea of ‘giving back' is used a lot in sustainable tourism. One of the ways we can give back is through education, but this is a complex issue. And one that cannot be resolved by sending a few volunteers to do a week of teaching in far off schools.
Food tourism and content creation - a recipe that will be passed down through the generations
From cyclists racing to the best breweries to kayakers in search of riverside restaurants, food is essential in tourism content
Content marketing trends for the travel industry in 2021 and 2022
Ten best ways to transform your tourism content strategy heading into 2022.
Intangible cultural heritage in travel content
From culinary to poetry traditions, dances to dramatic performances, there are cultural heritage gems around the globe that inspire great storytelling.
The revival of the travel advisor
Travelers still value real human input for their travel plans. From health and safety, to insurance and cancellations, travel advisors are making a comeback.
Food stories unknown - what the sustainable travel industry can learn from the legacy of Anthony Bourdain
Food Stories Unknown: Lessons from Anthony Bourdain for the Travel Industry
Food Tourism
Food and culinary traditions are at the core of a destination’s cultural heritage and should also be at the core of its travel content.
Indigenous tourism is inclusive tourism
From Mayan to Maasai culture, Sámi to Seneca, indigenous people are very much a part of inclusive and sustainable tourism.
Putting accessible tourism at the heart of your travel content
Sustainability means inclusivity. Read more about putting accessible tourism at the heart of your travel content.
Blue Tourism
The future of tourism is green and blue, with a growing network of coastal and marine initiatives that focus on sustainability.