One of the ways to design your content calendar is to look at topics that are going to be front and center in your industry, and that relate to your business’s values, mission, services, or products.

‘Community-Based Tourism’ (CBT) is a term that is gaining more media attention at the global level. Nevertheless, too little is being regularly shared about this, and, consequently, confusion over the terminology is common among tourists.

With COP26 behind us, those in the travel and tourism industry now have a chance to turn their good intentions into measurable actions that count.

The impacts of tourism on climate change, and vise versa, are now a widely-accepted fact in the industry. With one in 10 jobs around the world linked to tourism, the impact of climate change on businesses, communities and livelihoods is not only immense--it’s already here.

Without our destinations, this industry would cease to exist, so it’s on all of us to embrace our role in the climate movement. Read our article to learn how to get involved.

Micro-influencers have a smaller following, but their audience is more engaged and targeted, and their values tend to align with the principles behind sustainable destination management—immersive experiences, slow travel, with respect for nature and communities.

In today’s new travel era, destinations are switching to destination management instead of destination marketing — to rebuild the tourism industry in a way that prevents overtourism and degradation, preserves culture and heritage, ultimately moving towards sustainable and regenerative travel.

Geotagging drives foot traffic. GPS-located metadata on social media has the potential to skyrocket tourism to unmanageable heights while negatively affecting the local environment and community in the process. Some call it “loving nature to death.” We call it an opportunity to push travel in the right direction. By tapping into social media influencers’ audiences, we can get ahead of overtourism.

We believe in creating visuals with values which means reversing and rethinking the language around the world of photography and video. Read more in our article on responsible photography.

By creating strong content about the sustainable side of outdoor activities in tourism, you are saluting the stewards of our lands, lakes, seas and rivers. Many outdoor adventure guides take this responsibility of stewardship very seriously and this commitment and love transposes wonderfully into film and other content.

The idea of ‘giving back' is used a lot in sustainable tourism. One of the ways we can give back is through education, but this is a complex issue. And one that cannot be resolved by sending a few volunteers to do a week of teaching in far off schools.

From cyclists racing to the best breweries to kayakers in search of riverside restaurants, food is essential in tourism content

Ten best ways to transform your tourism content strategy heading into 2022.

From culinary to poetry traditions, dances to dramatic performances, there are cultural heritage gems around the globe that inspire great storytelling.

Travelers still value real human input for their travel plans. From health and safety, to insurance and cancellations, travel advisors are making a comeback.

Food Stories Unknown: Lessons from Anthony Bourdain for the Travel Industry

Food and culinary traditions are at the core of a destination’s cultural heritage and should also be at the core of its travel content.